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Does Video Screening Really Work?

Posted by Optimize | Apr 17, 2017 4:11:00 PM

When it comes to using different screening methods, video screening is still considerably new but it's clear this method has a lot to offer to managers who want to speed up and improve their hiring process. So, we answer the big question: does video screening work?

The only reason some people are still resistant to the idea of adopting video screening into their own hiring process is because they're not entirely sure how it works.

It's understandable to be a bit wary if you've never used it before. However, as more companies are adopting video as part of their main screening process, you really can't ignore it. In this article, we discuss how video screening works and how it can benefit your future hiring.



Does video screening work?

More HR teams in the UK (and around the world) are now using video screening as part of their interview process. The ability to invite applicants to complete a video screening task helps managers create a shortlist of candidates they want to interview faster and more effectively.

The Post Office currently uses video screening to screen potential candidates and they have found it very beneficial when they needed to hire temporary Christmas staff. In 2014, they originally received 20,000 applications and they invited 1,400 to complete a video screening test before creating a shortlist of people they wanted to interview.

IMG (International Management Group) also uses video screening to interview applicants.  

With regards to the Post Office and IMG, they likely receive thousands of applicants for each job they advertise, video screening helps them screen candidates faster so they can have a promising list of candidates they can invite to an interview. Using video helps speed up hiring and makes it more efficient too.

Many other companies are adopting video screening into their hiring process which shows it works. Video screening can be used by many different types and sizes of companies.


So, does video screening help you find better quality hires?


From our own experience using video interview technology, we have experienced the benefits first-hand. And our clients who use our video screening tool as part of our all-in-one hiring software have enjoyed the benefits too.

While telephone interviews work well, there are clear limitations to this screening technique. For a start, you cannot see the candidate. Being able to see how the applicant presents themselves and communicates is very important. You wouldn't be able to assess those skills on the telephone.

With video screening, you can make better and more informed decisions on which applicants you want to invite to an interview. So, this helps reduce the overall time and cost to hire, and in the end, you find higher quality candidates.


How does it work? A video screening walkthrough

Thanks to the advancement in mobile technology and video, it's clear video tech is getting better and better. 

Once you've gone through your CVs and decided which applicants you would like to screen further, you then send them an email inviting them to record video answers to your screening questions. This can be done easily via Optimize.

The applicant will then be given an option to answer the screening questions with their phone or on their laptop. When they start the screening process, they will be sent individual questions they have to answer within a specific time limit. After the interview is complete, the video recording is sent to the interviewer who can watch it at their leisure. 

video interviewing with Optimize


Frequently asked questions about video screening

If you've never heard of this screening technique, we've answered some of the most common questions we're often asked about it.

Will it take a long time setting up?

Not at all, especially if you're using Optimize's video screening feature. As it's part of your Optimize dashboard, you can quickly create your questions and then send the video screening task to a list of shortlisted applicants. It's a lot faster than having to complete 6 hours' worth of telephone interviews.

What happens if people don't answer the questions?

One of the best things about this screening process is, the candidates who take the time to complete the video task will show they are serious about applying for the job. You can quickly determine which candidates are serious and which are just applying for any job they fancy.

What questions should I ask?

The questions you choose to ask will be designed to help you cut down your list of potential candidates. Just like screening questions you would ask in a telephone interview, these questions need to be designed to help make sure you invite the right people to the interview.


Here are some of the reasons why you really should consider using video for your next hire:


1) Ability to rewatch 

After the applicant has finished their video screen, the video can be accessed at anytime. It gives you more flexibility to watch the video responses when you have time to. And, more importantly, you can rewatch them.

That option isn't possible in a face-to-face or telephone interview. By rewatching screening submissions, you can carefully assess who you want to invite onto the next stage.

Your videos are stored for future reference, so you can watch them again in future when it's time to hire. They can form part of your talent pool.


2) You'll be able to collaborate with others 

A common problem when scheduling interviews is it can be difficult to find a time that suits you, your colleagues and the applicant. Video screening removes that issue.

After you send the email inviting the applicant to complete a video screening test, it's then up to them to do the video before the deadline.  When they've answered the questions, you can watch the video with your colleagues and make collective decisions on which applicants you want to invite to a face-to-face interview. 


3) Automate and standardise your process

Taking the time out of your day to do phone interviews can be difficult and when you're struggling for time, it can cause you to accidentally miss important questions or switch up your style. When setting up your video screening questions, you can ensure all questions will be asked and answered by the applicant and moreover that every applicant is exposed to the same questions, delivered in the same manner. This will give you a level playing field from which to judge all candidates equally.


Next steps: 

We're offering Video Screening credits for FREE

It's time to try something new - we're so confident you'll love our newest video screening feature we're allowing you to screen 10 candidates absolutley free this month!

Claim 10 Free Video Screening Credits Here!


Now you've been helped with Video Screening, why not save even more time and effort with these FREE email templates:

Our email templates have pre-written emails to help you invite candidates to interview, send out onboarding and welcome letters, reject candidates en masse, offer a candidate the job, and much more. All you have to do is download, edit, and send. Download your free templates now:

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Topics: HR Tech

Written by Optimize